Solutions · Unauthorized sellers
Find every unauthorized seller trading on your brand.
Grey-market sellers undercut your MAP, take your Buy Box, and strain your retail relationships. Brand Protector watches 16 surfaces, knows exactly which sellers you've authorized, and flags everyone else, with the evidence to act.
$199/mo or $1,499/yr · 7 days free · card at the end of setup · no charge until day 8
- Seller allowlists across Amazon, eBay, Walmart, Etsy, TikTok Shop, and more
- Scoring that adapts to how you actually distribute: sole seller, authorized resellers, or open marketplace
- Honest calls: “investigate” when resale is lawful, “file” when it isn't
What it costs you
What grey-market sellers actually cost.
MAP erosion that spreads
One seller at 20% under MAP doesn't stay one seller. Your authorized retailers see the price and demand a match, or quietly stop reordering.
A Buy Box you're funding
On Amazon, the cheapest credible offer wins the Buy Box. When that's a grey-market seller on your own ASIN, your ad spend converts for them.
Warranty and support blowback
Grey-market units arrive stale, repackaged, or out of region. The buyer doesn't blame the seller. They blame the brand, in a review you keep.
How it works
How it works for seller control.
Tell us how you distribute once, and everything else calibrates to it. Your first checks start as soon as setup finishes, and coverage builds over the first week as each marketplace is swept.
Declare your distribution model
Sole seller? Authorized resellers? Open marketplace? Tell us once and load your seller allowlists per marketplace. Scoring, urgency and recommended actions all follow from your answer.
~10-minute setup · allowlists per marketplace
We flag everyone off-list
Marketplace scans surface every seller trading on your brand who isn't on your allowlist, with storefront name, offer price and Buy Box status captured at detection time.
16 surfaces · price + Buy Box evidence captured
Investigate, then act. Your call.
Each detection arrives with a recommendation matched to your model: investigate and escalate confirmed sole-seller violations, investigate off-list resellers, investigate-only where resale is lawful. The evidence pack works for takedowns and for distributor enforcement alike.
Model-matched recommendations · PDF evidence packs
The machinery
Distribution-aware, not one-size-fits-all.
The same off-list seller means something different to a sole-seller brand than to an open-marketplace one. The scoring knows the difference.
Distribution-model-aware scoring
A sole-seller brand sees any storefront that isn't its own flagged to investigate, and to escalate if confirmed. An authorized-reseller brand sees likely unauthorized resale, flagged the same way. An open-marketplace brand sees “investigate”, because a brand-name listing on its own isn't infringement.
Sole seller · authorized resellers · open marketplace
Seller allowlists, per marketplace
Amazon merchant tokens and storefront names, plus seller-ID and store-name allowlists for eBay, Walmart, Etsy, TikTok Shop, AliExpress, Temu, and Shein. You maintain the list; we flag everything off it.
8 marketplaces with ID + storefront allowlists
Hijacker and Buy Box detection
A seller who isn't you on your own ASIN lands in the highest-urgency tier, and scores highest of all when they're winning the Buy Box, because that's your revenue leaving right now.
Highest-urgency tier · Buy Box winner flagged
Evidence that works beyond takedowns
Storefront identity, offer price, and the captured screenshot when one exists, bundled into a PDF evidence pack. File a takedown where there's infringement; hand the file to your distributor or counsel where it's a contracts problem.
Price captured · PDF evidence pack
The honest part
Resale isn't always infringement. We say so.
Under the first-sale doctrine, buying genuine goods and reselling them is generally lawful, even at prices that wreck your MAP. A brand-name listing on an open marketplace is not, by itself, infringement, so those detections arrive marked investigate, not file takedown.
What is actionable: counterfeits, hijacked listings shipping something other than your product, materially different goods, and trademark misuse in storefront names. For advertised pricing, MAP Protector (in the same plan) monitors US marketplaces against your MAP list and sends the unilateral-policy letters you control. Anything that rests on your distribution agreements stays yours to enforce, with our evidence pack attached. Test buys are on the roadmap; until then, checking a suspect unit in hand means buying one yourself.
Versus the field
Versus the enterprise suites.
| Brand Protector | Red Points · MarqVision · BrandShield | |
|---|---|---|
| Price | $199/mo or $1,499/yr, public pricing | Typically $10k+/yr (estimated), 4–7× more |
| Buying process | Self-serve, no sales call; monthly rolls month to month | Sales-led demos, quotes, annual minimums |
| Setup | Self-serve in about 10 minutes | Onboarding measured in weeks |
| Test-buy verification | Not offered yet; on the roadmap | Often included at enterprise tier |
Enterprise pricing estimated: none of the three publishes a price page. Full feature-by-feature breakdowns: /compare.
Disclosed proof · the founder’s own brand
The first deployment is Wuffes, a pet-supplement brand on Amazon US, run by the same founder (we tell you that up front). Brand Protector was built inside it; in its first 30 days there it filed 47 takedowns and 38 listings came down. Read the case study →
Objections, welcome
Questions, answered straight.
- Is it actually illegal for someone to resell my products?
- Usually not, by itself. The first-sale doctrine protects resale of genuine goods. What's actionable is everything around it: counterfeits, hijacked listings shipping something else, materially different or expired goods, and trademark misuse in storefront names. Brand Protector separates the two so you act where you can win.
- Is this MAP enforcement software?
- This page covers the seller-detection half: every off-list seller found, with offer price, storefront and Buy Box status captured as evidence. The pricing half is MAP Protector, included in the same plan. It checks advertised prices daily against your MAP list on Amazon, Walmart, eBay and Google Shopping, with opt-in escalation letters written as a unilateral policy (see /solutions/map-monitoring). It covers US marketplaces only, because resale price maintenance is illegal in the UK and EU and restricted in India. We never reprice listings.
- How do you know which sellers are authorized?
- You tell us, and you stay in control. Allowlists per marketplace hold your own accounts and your authorized sellers: merchant tokens and storefront names on Amazon, seller IDs and store names on eBay, Walmart, Etsy, TikTok Shop, AliExpress, Temu, and Shein. Anyone off the list is flagged; update the list and the scoring follows.
- Can you tell me who's actually behind a grey-market storefront?
- We capture what the marketplace exposes: storefront name, seller ID, offer price, and that seller's listing history across your detections. Test buys and off-platform investigations aren't part of the product (test buys are on the roadmap). For sellers worth unmasking, the evidence pack gives your counsel or distributor a running start.
- What can I actually get taken down?
- Hijacked listings on your own ASINs, counterfeit listings, and storefronts misusing your trademark, each with a pre-filled, platform-specific notice. Nothing is filed until you review the evidence and sign off on the exact listing, so you never bulk-fire takedowns at lawful resellers and burn your standing with the platforms.
See every seller trading on your brand.
Tell us how you distribute, load your allowlists, and every off-list seller lands in one inbox with the evidence attached.
Free 7-day trial · no card to start (you add it at the end of the ~10-minute setup, and the trial begins there) · cancel in-app