Solutions · MAP monitoring
Catch every listing advertised below your MAP.
MAP Protector checks the advertised prices of your products on Amazon, Walmart, eBay and Google Shopping every day, with screenshot evidence, and sends your escalation letters only after you turn them on. It's included in the one $199 plan and sets up from a CSV in about 15 minutes.
$199/mo or $1,499/yr · 7 days free · card at the end of setup · no charge until day 8
- Advertised prices checked daily against your MAP across 4 US sources: Amazon, Walmart, eBay, Google Shopping
- Every violation captured with a screenshot, price history, seller identity, Buy Box and fulfillment
- Letters only go out when you say so: funnels start switched off, and turning one on is recorded in your audit log
What it costs you
What unenforced MAP actually costs.
Your best retailers notice first
The retailers who honor your MAP are the ones watching it. When a discounter sits 20% under for a month with no response, they demand a match, or quietly stop featuring and reordering you.
The advertised price becomes the price
Shoppers anchor on the lowest number Google shows them. Once $18.99 sits next to your $24.99 everywhere, your own channels are the ones that look overpriced, and the margin reset is brand-wide.
Spotty enforcement weakens the policy itself
A MAP policy's strength comes from uniform application. Enforcing only when you happen to notice, or only against sellers you dislike, erodes the doctrine the policy stands on.
How it works
How it works for MAP.
Three gates stand between setup and a letter: the legal disclaimer you acknowledge, the price list you import, and the funnel you choose to enable.
Acknowledge, then import your price list
Setup opens with the US-market legal disclaimer, and nothing sends until someone on your team acknowledges it. Then upload a CSV: sku, name, map_price, plus optional asin, upc and url columns. Any bad row is reported by its spreadsheet line number, and the good rows import anyway. You can add and edit products by hand too.
~15-minute setup · CSV or manual entry
We watch advertised prices daily
Daily scans across Amazon, Walmart, eBay and Google Shopping compare each advertised price to the MAP in force that day. Promo windows you schedule adjust that MAP and switch back when they end. Each violation is recorded with a screenshot and a running price history, and a seller who comes back into line is recorded the same way.
4 US sources · evidence captured per violation
Enforce by hand, or arm a funnel
Send escalation letters one at a time, confirming each send, or turn on a funnel: awareness, then action, then consequence, with a re-check between letters, a repeat cadence for holdouts, and an exit once a seller stays compliant. Every send lands in the enforcement log.
Funnels start off · every send logged
The machinery
Built like the rest of the product: evidence first.
The same screenshot-and-audit machinery that backs our takedowns, pointed at advertised prices.
Self-serve CSV import
Three required columns (sku, name, map_price) plus optional asin, upc and listing url. Headers work in any case and any order, prices read as plain dollars, and every bad row is reported with its line number. No concierge onboarding, and no sheet handed to a vendor team.
sku · name · map_price (+ asin · upc · url)
Evidence captured at notice time
A violation never reaches a letter without a screenshot. Each one carries the listing URL, the observed price against the MAP in force, a price history of up to 90 observations, and Buy Box, fulfillment and condition where the marketplace exposes them.
Screenshot required before send · 90-point price history
Opt-in violation funnels
Letter ladders that run from awareness to action to consequence on your delays, with a repeat cadence for holdouts, per-seller exemptions and an exit once a seller stays compliant, plus an optional thank-you on the way out. Funnels start switched off, and turning one on is a deliberate step your team takes, recorded in the audit log.
Disabled by default · separate authorized + unauthorized ladders
Promo windows that never flag your own sale
Schedule a product group with a percent-off or fixed promo MAP and a start and end date. While it's active, the price you approved is the MAP we check against. When it ends, your original MAP is back automatically, with nothing to remember to switch off. Overlapping promos resolve to the lowest price you approved.
Percent or fixed-price modifiers · auto-revert
Cross-linked to your other detections
MAP sellers live in the same workspace as your counterfeit and unauthorized-seller detections, checked against the same seller allowlists. When a below-MAP listing is actually a counterfeit problem, you find out on the violation, not three tools later.
Same workspace as counterfeit + seller coverage
Honest seller-email coverage
Seller emails come from automated storefront cross-referencing. The dashboard shows exactly who you can reach, as “email on file for N of M violators,” and each address records where it came from.
Automated lookup · coverage labeled, not implied
The honest part
MAP is a US-market practice. The product enforces that.
Minimum advertised price enforcement in the United States rests on the Colgate doctrine: a unilateral policy you adopt, announce and apply uniformly, choosing who you do business with. It isn't a contract sellers breach, it isn't IP infringement, and a below-MAP price isn't “illegal”, so the letter templates we provide never say any of those things. Sellers with no relationship to you get unauthorized-reseller framing, not “you violated our policy.” None of this is legal advice: the policy itself is yours, and it deserves counsel's review.
In the UK and EU, resale price maintenance is per-se illegal. The UK's CMA has fined brands for it and has called out price-monitoring software used to police resellers as an aggravating factor. India restricts it too, under the Competition Act 2002, so our India marketplace coverage (Amazon.in, Flipkart, Meesho) leaves MAP out. MAP Protector monitors US marketplace sources only, and enforcement is never available for a non-US source. That's built into the product, not a setting.
Two more things, plainly. We monitor advertised prices, not cart or checkout prices, because that's what a MAP policy governs. And coverage is 4 sources (Amazon, Walmart, eBay, Google Shopping), stated exactly, rather than the “77+ retail sites” the category likes to advertise. Custom watch URLs are on the roadmap.
Versus the field
Versus the dedicated MAP vendors.
| Brand Protector | Dedicated MAP-monitoring vendors | |
|---|---|---|
| Price | Included in the $199/mo plan, on the same bill as counterfeit, seller and domain coverage | Quote-only, typically its own annual contract |
| Setup | Self-serve CSV import, ~15 minutes, no sales call | Concierge onboarding: your sheet, their team, their timeline |
| Coverage claims | 4 US sources, stated exactly: Amazon, Walmart, eBay, Google Shopping | Large retail-site counts (50–500+ advertised) |
| Enforcement automation | Opt-in funnels, off by default, every send logged | Varies; often managed enforcement on your behalf |
| Brand-protection context | Violators cross-linked to counterfeit + unauthorized-seller detections | MAP only: pricing data without the counterfeit picture |
The MAP-monitoring category sells by sales-led quote, and no vendor we know of publishes a price page, so their column describes the typical structure rather than a sticker.
Objections, welcome
Questions, answered straight.
- Is MAP enforcement legal?
- In the United States, generally yes, when it's run as a unilateral policy under the Colgate doctrine: you announce your policy, apply it uniformly, and choose who you do business with. It is not a contract sellers breach, and a below-MAP price is not illegal; our letters are written to respect both points. In the UK and EU the answer flips: resale price maintenance is per-se illegal there, which is why MAP Protector covers US sources only and offers no enforcement outside them. None of this is legal advice, so have counsel review your MAP policy itself.
- Do you check cart or checkout prices?
- No, advertised prices only. That's the definition: a MAP policy governs the price a seller advertises, not the price a buyer ultimately pays at checkout. Cart-price tracking would overreach the policy and produce violations you couldn't act on. Every observation we record is an advertised price, timestamped, with a screenshot.
- Which sites do you actually monitor?
- Four US sources, scanned daily: Amazon, Walmart, eBay and Google Shopping. Custom watch URLs for more sites are on the roadmap. If most of your MAP problem lives on the big US marketplaces, as it does for most brands, this is the coverage that matters.
- Will enforcement letters send without my approval?
- No. Three separate gates: nothing sends until your team acknowledges the US-market legal disclaimer; funnels start switched off, and turning one on is a deliberate, logged step; and every manual send asks you to confirm it. Once a funnel is on, it does exactly what you set up (letters, delays, exits) and writes every send to the enforcement log.
- Can you tell me who's behind a violating storefront?
- We cross-reference the storefront's published business information for a contact email and show the coverage exactly: the dashboard reads email on file for N of M violators, and each address records its source. For sellers worth pursuing further, the evidence trail gives your counsel a running start.
- I run sales. Will my own promotions show up as violations?
- Not if you schedule them. Product groups adjust MAP for a window: a percentage off or a fixed promo price, with a start and end date. While the window is active, the price you approved is the MAP we check against, and when it ends the original MAP is back automatically. Overlapping promos resolve to the lowest price you approved, so a sale you authorized is never flagged.
Know every below-MAP price, every day.
Acknowledge the disclaimer, import your price list, and the daily scan does the rest. Nothing sends until you say so.
Free 7-day trial · no card to start (you add it at the end of the ~10-minute setup, and the trial begins there) · cancel in-app